YouTube 101: How to Optimize & Make Money from your YouTube Channel – Nick Nimmin

Yoo guys! These were my notes from Nick’s talk at the Nomad Summit January 2018 in Chiang Mai Thailand! He’s the expert at all this so check out his channel for more! I was even on his video podcast check it out it was super sick! https://www.youtube.com/watch?v=HJFfQzRucuw

Nick Nimmin – Youtube for Brand Building, Authority, and Business

Nick Nimmin went from 0 to 5 Million views on Youtube, and has gained over 100,000 subscribers in just a year. He now teaches others how to do the same with his channel.

Youtube Channel > Ecommerce Store > > package services and/or recurring memberships etc.

The 9 ways I monetize:

web store

consulting services

affiliate sales

merchandise (t-shirts)

crowd cuffing

email list

youtube ads (smallest)

superchat

sponsors

1. Why youtube should be a part of your strategy:
   1. over 1 billion users
   2. 88 countries
   3. growing 50% year over year
   4. mobile usage reaches more 18-29yr olds than cable TV
   5. Cisco VNI forecast video to be 82% of all IP traffic by 2021
2. How Youtube can be a powerful tool
   1. Para-social interaction / one sided conversation
   2. Humanizes your business
   3. Brand / Product awareness (search/shares)
   4. Repeated brand exposure by adding value
   5. Traffic (emails, retargeting etc.)
   6. Search rankings (can also rank elsewhere)
   7. Create advocates for your brand
   8. Direct sales
3. How to take a Brand Channel
   1. A youtube channel for the purpose of exposing your brand
      1. e.g. Starbucks, GoPro, Rode mics
      2. e.g. AM Detail Shop: does ‘How To’ videos & behind the scenes vlogs
   2. What you need to do
      1. Set you measures of success (leads, sales, traffic, engagement, shares, etc.)
      2. 3 types of content to focus on (Hero, Hub, Help)
         1. Hero – lots of production, expensive, promote w/ ads
            1. E.g. Viral type commercial, GoPro type, Pquatty Potty
         2. Hub – the stuff people can expect on a regular basis
         3. Help – the real juice. What will keep a longterm steady traffic coming in.
            1. Simply the content you create to solve peoples problems.
               1. E.g. Selling iPhone cases? Video on solving probs w/ iPhones
      3. Create content FOR series playlists
      4. Focus on watch time: Search & Discovery >> Good Watch time = youtube success
      5. Optimize EVERY video for discovery
4. Youtube Basics
   1. You don’t need fancy equipment
   2. Stabilize your footage
   3. Good audio. (Microphone)
   4. Good lighting. (people respond to quality! .. “Digital Authority”)
   5. Consistent video structure.
      1. Test diff structures of Intro up front, delayed, etc.
   6. Dedicated programming schedule
      1. Think of your YouTube Channel as a TV Channel
   7. Effective Video Structure
5. Short teaser > intro > content > outro
6. The #1 hangup is people are shy to be on camera – just get used to it. [vid to do : “How to be comfortable vlogging on camera”.. my tip: pretend you’re talking to a best friend]

1. Youtube Ads Tips
   1. you only get charged if they don’t skip it
   2. Target specific channels & specific videos = can be POWERFUL
      1. target ppl in your niche, or keyword, e.g. ‘how to make money on youtube’
         1. ad intro: “you’re getting to watch ‘Jubri______ video’ passport heavy video to learn FB ads… come watch my video ____”
   3. The UScreen strategy
2. Influencer Outreach
   1. Contact influencers using:
   2. SocialBlade.com – go there, see which channels are growing. Once you find someone you want to work with, watch their recent videos, see if audience is engaging.
      1. The more engagement on the channel, the better the conversion
   3. FameBit.com – make a post about what you are looking for  (owned by Youtube)
   4. GrapevineLogic.com (smaller)
   5. SocialBluebook.com
   6. Contact them via their About Me page
   7. MCN (Multichannel Networks) .. Like an agent
   8. Other social media outlets